As a family-owned seat cushion company since 1985, ThermaSeat was in need of a modernized look and feel to match their business growth and product line expansion. The new branding needed to differentiate the various ThermaSeat products and their uses, while maintaining a cohesive look and feel.
The overarching goal was to create a brand look and feel that would universally appeal to a variety of audiences who could use a ThermaSeat product, including hunters, anglers, outdoorsmen and sports enthusiasts. Our team took on the assignment with gusto. We collaborated and listened to the ThermaSeat team’s requests to develop the ideal logo, color palate, and packaging style that accurately reflects who ThermaSeat is and what they represent. The result is a cohesive look, new logo and overall brand design utilized effectively across all of ThermaSeat’s platforms.