PSE is known as one of the leaders in innovative bow technologies. Hatch Marketing took the initiative to help PSE further solidify their brand identity as an industry trailblazer. Our team proactively developed a new marketing campaign to position PSE from the perspective of the bow buying experience.
The PSE rebrand strategy categorized PSE compound bows into product lines based on a bow-user’spriorities, such as speed, adaptability, and power. Our creative team was responsible for developing new content surrounding the rebrand, including: marketing and communications copy, individual branding for each product line, promotional video content, and digital and traditional media placements. The campaign centered on a central message asking consumers “What Type of Shooter Are You?” The cohesive messaging strategy and effective imagery increased consumer awareness and interaction across the board and took PSE’s brand to a whole new level.