PSE – Case Study

 

PSE is known as one of the leaders in innovative bow technologies. Hatch Marketing took the initiative to help PSE further solidify their brand identity as an industry trailblazer. Our team proactively developed a new marketing campaign to position PSE from the perspective of the bow buying experience.

The PSE rebrand strategy categorized PSE compound bows into product lines based on a bow-user’spriorities, such as speed, adaptability, and power. Our creative team was responsible for developing new content surrounding the rebrand, including: marketing and communications copy, individual branding for each product line, promotional video content, and digital and traditional media placements. The campaign centered on a central message asking consumers “What Type of Shooter Are You?” The cohesive messaging strategy and effective imagery increased consumer awareness and interaction across the board and took PSE’s brand to a whole new level.

 

 

Evaporative Solutions – Case Study

Evaporative Solutions, an international wastewater treatment company, enlisted Hatch Marketing to spearhead the rebrand of the business and kickstart a comprehensive communications strategy. Evaporative Solutions already had a strong foothold within their specific industry space, but clarity and separation were lacking between Evaporative Solutions and sister company, Snowmakers International. The business and sales sides were robust…yet the communications and marketing needed a boost.

 

The Hatch team began a necessary and helpful dialogue to inspire meaningful discussion with the Evaporative Solutions leadership team. Hatch identified communication gaps, then created solutions that focused on developing a strong brand identity and clear communications between consumers and the company. Hatch created a new mission and vision statement for Evaporative Solutions, designed several new logo options, and instilled a plan for the Hatch creative team to compose industry-related blogs to position the company as an industry leader.