ThermaSeat – Case Study

As a family-owned seat cushion company since 1985, ThermaSeat was in need of a modernized look and feel to match their business growth and product line expansion. The new branding needed to differentiate the various ThermaSeat products and their uses, while maintaining a cohesive look and feel.

The overarching goal was to create a brand look and feel that would universally appeal to a variety of audiences who could use a ThermaSeat product, including hunters, anglers, outdoorsmen and sports enthusiasts. Our team took on the assignment with gusto. We collaborated and listened to the ThermaSeat team’s requests to develop the ideal logo, color palate, and packaging style that accurately reflects who ThermaSeat is and what they represent. The result is a cohesive look, new logo and overall brand design utilized effectively across all of ThermaSeat’s platforms.

 

 

PSE – Case Study

 

PSE is known as one of the leaders in innovative bow technologies. Hatch Marketing took the initiative to help PSE further solidify their brand identity as an industry trailblazer. Our team proactively developed a new marketing campaign to position PSE from the perspective of the bow buying experience.

The PSE rebrand strategy categorized PSE compound bows into product lines based on a bow-user’spriorities, such as speed, adaptability, and power. Our creative team was responsible for developing new content surrounding the rebrand, including: marketing and communications copy, individual branding for each product line, promotional video content, and digital and traditional media placements. The campaign centered on a central message asking consumers “What Type of Shooter Are You?” The cohesive messaging strategy and effective imagery increased consumer awareness and interaction across the board and took PSE’s brand to a whole new level.

 

 

Evaporative Solutions – Case Study

Evaporative Solutions, an international wastewater treatment company, enlisted Hatch Marketing to spearhead the rebrand of the business and kickstart a comprehensive communications strategy. Evaporative Solutions already had a strong foothold within their specific industry space, but clarity and separation were lacking between Evaporative Solutions and sister company, Snowmakers International. The business and sales sides were robust…yet the communications and marketing needed a boost.

 

The Hatch team began a necessary and helpful dialogue to inspire meaningful discussion with the Evaporative Solutions leadership team. Hatch identified communication gaps, then created solutions that focused on developing a strong brand identity and clear communications between consumers and the company. Hatch created a new mission and vision statement for Evaporative Solutions, designed several new logo options, and instilled a plan for the Hatch creative team to compose industry-related blogs to position the company as an industry leader.