The Many Roles of an Account Manager: Helping the Client and the Company
Marketing and advertising leaders need employees who can serve as a consistent focal point on projects.
The wranglers of details.
The wrestlers of logistics.
Tough, honest, helpful advocates who get the job done.
Enter: Account Managers.
Account managers are the link between the clients and the company. The askers of questions and the deliverers of answers. They help spark ideas and keep projects burning bright. If obstacles or challenges arise, they put out the fires. They see the process through by using their excellent communication skills and organizational abilities to ensure a job well done.
As the key point person, account managers don’t just do one thing. They fill multiple roles to keep the trains running on time. Here are the top five hats account managers often wear:
Much like a bridge, account managers connect. Important details, project plans, priorities, deadlines, and logistics are communicated between company and client via the account manager. Through the account manager’s relaying of information, the breakdown of communication is prevented by providing a streamlined, efficient path for dialogue and questions.
Account managers are professional listeners. They hear what their creative team needs, they hear what the client wants, and then help translate these ideas and goals to the internal and external teams. If there are questions or confusions, account managers help clear things up because they understand each sides’ wants, needs, and capabilities. Account managers provide honest feedback that is realistic for everyone…so expectations are reasonable and plans are cohesive.
The Steering Wheel
It is essential to have a person who maintains priorities and ensures to-do lists transform into finished projects. Account managers keep details from falling through the cracks. While the clients are the engine, the account managers are the steering wheel. They maintain the direction and prevent things from veering off course. With constant communication and follow-up, account managers help keep things moving forward.
Let’s face it: Brainstorming sessions can get lengthy. Sometimes it’s like herding cats. Meetings can get off-track. Account managers are time-savers by filtering through information and decisions that come out of internal meetings. Then, they relay the pertinent details that are most relevant to the company and client…saving time, and preventing confusion.
When working on a project, clients and companies can get bogged down in the details. They may feel stuck looking up at the trees rather than seeing the forest. Like an airplane flying overhead, account managers see the big picture. They maintain their viewpoint and help keep the client and company focused on the overarching goals and mission.
Communication is key. As today’s world swirls with details and deadlines, it is vital to have people on your team who are dedicated to managing both sides of the coin: the client and the company.